Scoring Big with the Sports Industry

Research shows that, even in a down economy, fans still attend sporting events and promoters are still looking for venues. This informative session shows the most effective strategies for getting the attention of sports promoters – and getting them to your facility. You will also learn what sports promoters are looking for in proposals and how best to partner with other facilities and venues in the area.

The Untapped Minority Traveler and Reaching the Lucrative Reunions Market

Studies show that affluent minority groups are among the fastest growing leisure travel audiences, yet are largely untapped. What’s the best way to reach a new audience? How do you know who your new audience should be? We’ll answer these questions and provide valuable insight into cost effective methods to spread your message further.

Finding the Gold: Business Financing Opportunities For Small Businesses

Now more than ever, cash flow is king in keeping your business above water. What do you do when the money pool starts to run dry? This session presents an informative look into federal grants and loans available for tourism-based businesses and how to effectively navigate your way through the process.

Leveraging the Internet, Mobile and Social Media

Separate fads from trends. Learn more about your markets and competitors while informing, transacting and influencing choices. From mobile booking to online communities, GPS devices to personalized e-mail, the opportunity to craft and deliver a message that pays has never been greater. As with any tools, it’s all about using them the right way for your organization.