2009 Governor's Tourism Conference
Speakers

Keynote Speaker
Bill Geist
Bill Geist
President
Zeitgeist Consulting

Despite the economic downturn, consumers are still consuming. They're just consuming differently. Travel marketing expert Bill Geist shares the latest generational and consumer trends with suggestions on how you can capitalize on new attitudes by creating unique products, packages and marketing messages. Read more.

Scoring Big with the Sports Industry
Don Schumacher
Don Schumacher
Executive Director
National Association of Sports Commissions (NASC)

Don has served as executive director of the NASC since 1995. He is also president of his own sports marketing, management and consulting firm, Don Schumacher & Associates, Inc. of Cincinnati, Ohio. Don is also a member of the board of directors of the U.S. Travel Association (U.S. Travel). Read more.

The Untapped Minority Traveler and Reaching the Lucrative Reunions Market
Pamela Thomas
Pamela Thomas
Editor-in-chief, Co Publisher
Pathfinders Travel Magazine for People of Color

Pamela J. Thomas (who goes by the name PJ) is editor-in-chief and co publisher of Pathfinders Travel Magazine for People of Color, a nationally distributed, slick, glossy, fourcolor publication founded in 1997 with partner Weller Thomas. As editor in chief of Pathfinders, she is responsible for the editorial, planning and direction of Pathfinders Travel Magazine. Read more.

Leveraging the Internet, Mobile and Social Media
Laurie Gelb
Laurie Gelb
Senior Consultant
Trellist Marketing Technology

Before joining Trellist in 2007, Laurie was a Fortune 50 client and has long consulted to B2B, B2C and not-for-profit organizations. For Trellist’s engagement to produce the 2009-2011 Delaware State Travel Guide, she wrote the Guide’s features. Read more.

Surviving and Thriving in the New Green Economy
Paul Hughes
Paul Hughes
Creator & Co-Host
The Great Green Home Show

Paul Hughes is the creator and co-host of “The Great Green Home Show” heard on Clear Channel Radio WILM 1450 AM. Additionally, Paul currently serves as sales manager for CMI Solar and president of Bean Stream Technologies.
Read more.


2009 Governor's Tourism Conference