FOR IMMEDIATE RELEASE

FOR MORE INFORMATION, CONTACT:

August 24, 2001

JENNIFER BOES, 302.672.6840

(DOVER, DEL.) John D. Wik, Director of the Delaware Economic Development Office (DEDO), announced today that Wilmington-based marketing and communications agency Reese, Tomases & Ellick, Inc. (RT&E) has been selected to launch a new marketing campaign for the state.

A key component of the campaign will be the development of a new brand for Delaware, which will define the state's strengths as both a premier location for business and a highly desirable tourism destination. The new brand will be incorporated into all DEDO communications, including business development and tourism printed materials and advertising. The unveiling of the marketing campaign is slated for October 2001.

Wik stated, "We are pleased to be working with RT&E. The company's extensive work experience with Delaware's primary industry sectors and with the tourism industry makes RT&E a strong partner in our efforts to position Delaware as a high-value destination for businesses and visitors."

RT&E serves regional, national, and global clients through brand consulting, advertising, creative services, graphic design, production, media planning, marketing and public relations. One of the 10 largest communications firms in the Delaware Valley, RT&E has assisted companies and institutions in sectors including technology, chemicals, finance, tourism, the performing arts, hospitality, manufacturing, health care, and education.

DEDO is charged with retaining, growing, and attracting Delaware businesses and enhancing the quality of life of Delaware residents. DEDO divisions include Business Development, The Delaware Tourism Office, Business Research, Finance, Workforce Development, and Global Trade.